10 marketing tips for startups

Every company that is extremely successful and big today has been a startup and that is how they have started. A startup company is where you set up your own brand and your own product/services and company which raw. Usually, there are solo founders in startup and it starts with a small scale. As soon as the startup grows the company grows more employees, may be partners, investors, etc. When you plan a startup, you also plan a backup and be prepared for success and failure both. 

Marketing is one of the most crucial parts of any business, especially when it is a new business or a startup. Digital marketing and social media marketing have taken over the world of marketing and proved that it could do wonders. Social media marketing strategy for startups is one the critical point to focus on as everything is digital now. Having a bang on marketing ideas is such a boon to your startup. That is precisely what we are going to help you with some excellent marketing advice.


  • Know Your Business

Before setting up your startup, make sure you know every bit of the business that you are setting up. Knowing your work well and best is the first important step that you should be taking. Knowledge and information about what is the place and need of your business in the industry is the best thing to do before starting. 


  • Know Your Users 

Studying the market and knowing what the demand of your users is is the step, which will give a clear picture of how well do you have to design your product/service. Knowing the demand and supplying according to it is always better than just supply that maybe the market does not need. 


  • Know The Marketing 

Know your product/service well before you launch it. Before starting your product/service market it. Make a buzz in the market about your product/services incoming and how is it better than the product/service that is already there in the market. This is one of the best marketing tips for having your startup reach heights. 


  • Outside The Box 

To be exclusive and best in the market, you have to think of a way that is out of the box. The usual marketing tricks and tips will not do wonders for you. Having a strategy and thinking outside the box is going to give the bang on start and hype to your product/services. You can always find creativity outside the box. 


  • SEO 

Get your product/services SEO listed and make it on the top. Search Engine Optimization plays a significant role in creating the presence of your product in the digital marketing industry. Making your website web friendly and mobile friendly. Make sure all the pages of your website are in proper working condition and work perfectly fine and are accessible. 


  • Various Social Platforms

Now that the world is digital and digital marketing is like a diamond to startups trying to spread your business socially on different platforms is going to give you a broader scope and the vast market can be covered for your product consumption and business will have an increase in its presences in the market.  


  • Educate Do Not Promote 

When you talk to your customers and users about your product/services, do not talk in the sense of only promoting your product/services but educate them about the benefits and the goodness of your product/services. When you connect to your customers personally, they tend to trust you and your product/services more. 


  • Engage and Concentrate 

Be alert and concentrate on your customers to keep them satisfied and happy. Engage them with your company to make sure they feel important and feel that they are a part of your company as when you will take care of your customers they will be loyal to you and will never leave your company or your product.


  • Content Is Always A King

Give valuable and original content to your customers. Do not I repeat do not cheat with the content that you provide to your customers, and they are at the receiving end, and they know what is going around in the market so if you copy your content from somewhere else they will know, and you will lose on your valuable customers. 


  • Branding 

Work on branding your product/services. When you know that you have to be the best in the industry very well work on the branding of your company. Provide quality over quantity and make sure that your customers know that your products/services are genuine so that they will create a brand image for your company. 



To be a successful company having the best digital marketing for startups is what you want. The world is a competition you have to be the best to be on the top, and you have to beat your competitors to make sure that you make a place of your own in the market. Do your best, and you will see how you grow from a startup to a successful entrepreneur. 


About the Author

Manan Ghadawala is the founder of 21Twelve Interactive which is one of the best mobile app development company in India and the USA. He is an idealistic leader with a lively management style and thrives raising the company’s growth with his talents. He is an astounding business professional with astonishing knowledge and applies artful tactics to reach those imaginary skies for his clients.